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Living Art
A rotating local art programme that starts conversations — and gives guests a reason to return.
Hospitality marketing · Concepts · Guest experience
We help independent hotels grow.
Sharper marketing. Stronger concepts. Guest experiences worth returning for.
A Berlin-based hospitality marketing studio for independent hotels and lifestyle properties across Europe and selected markets.
The situation
Great property. But is its full potential visible?
The product is strong, but marketing lacks direction.
The team is busy executing. Planning gives way to firefighting.
Agencies and specialists do their part — but no one owns the bigger picture.
Positioning, guest experience, partnerships and new revenue still hold untapped potential.
This is where we come in.
Services
What we do
Outsourced hotel marketing & fractional CMO
We lead strategy, positioning, campaigns and specialists. Senior hospitality marketing leadership — without building a full in-house team.
Hotel marketing & guest experience audits
We uncover gaps in your marketing, positioning and guest journey — then turn them into clear priorities and actions.
Hospitality concept & product development
We create concepts, repositioning strategies and services that make your property distinctive and commercially stronger.
Guest experience & brand partnerships
We create signature experiences and partnerships that give guests more reasons to choose, share and return.
Reputation management & digital presence
We shape how your property shows up online — reviews, listings, search and social — so guests trust you before they arrive.
Engagements
How we work
From a focused audit to ongoing marketing leadership — choose the support you need now.
01
Express hotel marketing audit
A focused review of your marketing, positioning and guest experience — with the key gaps, opportunities and next steps.
02
Full hotel marketing & guest experience audit
A deeper analysis of marketing, competitors and the guest journey — with priorities and a clear action plan for your team.
03
Fractional CMO / outsourced marketing director
We set the direction, align your team and specialists, and turn strategy into action — without adding a full-time role.
- Leadership, strategy & direction
- Driving marketing initiatives & campaigns
- Third-party management
- Reporting & KPI tracking
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Hotel marketing & concept projects
For a specific business challenge, we shape the strategy, assemble the right specialists and lead delivery.
- Hotel openings
- Repositioning
- Marketing campaigns
- New hospitality concepts
- New products and services
- Guest experience development
Not sure where to begin? Start with a clear external view.
Start with an auditWhy it matters
When marketing needs more than execution
Marketing becomes firefighting
Urgent requests replace planning. We restore priorities, structure and direction.
No one owns the big picture
We connect marketing, positioning, guest experience and commercial goals under one direction.
Too many partners to manage
We align agencies and specialists around one strategy — and keep the work moving.
Marketing is active. But what is working?
We make results visible through focused reporting, relevant KPIs and clear accountability.
A full-time marketing director isn't always needed
Get experienced marketing leadership at the scope your property needs — without another full-time role.
Hospitality products
Ready-to-launch hospitality products
Proven ideas, ready to adapt and launch at your property.
02
Community Loop
Events, tastings and performances that turn your space into a community people return to.
03
Wow Moment Map
Small details. Lasting memories. We design surprise into the guest journey.
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Share & Check-in
Sharing services that add guest value, unlock revenue and put your property on the city map.
Ready to adapt. Ready to launch.
Case studies
Selected projects
Flex office / workspace
CODE · Moscow
Challenge
A well-designed workspace was perceived as a place to rent a desk, not a destination. Residents had little reason to stay longer, and the property had no distinctive story to market.
Our role
Brand and concept development lead — positioning, experience concept and partner curation.
What we did
- Repositioned the space around hospitality rather than office rental
- Introduced a concierge desk built around a signature 'wow effect' object
- Designed social spaces that encourage interaction between residents
- Brought a rotating artist programme inside the space
Impact
- A clear, ownable positioning that could be marketed
- Cross-marketing opportunities with partner brands
- Word-of-mouth from residents and visitors
- A more premium, hospitality-led perception of the product
“An office that feels like a destination.”
Boutique hotel
5★ Hotel · Sochi
Challenge
The hotel competed on rooms and rate alone. The guest journey began at check-in, and the property had no premium signal before arrival.
Our role
Commercial and marketing lead — partnership strategy and guest journey development.
What we did
- Developed a partnership strategy with luxury brands
- Created a branded airport pick-up experience with an automotive partner
- Extended the guest journey to start before arrival
Impact
- A stronger first impression and a premium signal from the first touchpoint
- Additional visibility through partner brand channels
- Elevated positioning without capital investment in the rooms
“The stay starts before check-in.”
Serviced apartments
Serviced Apartments · Potsdam
Challenge
A serviced apartment product was functionally solid but interchangeable with local alternatives, with little to differentiate it beyond price and location.
Our role
Concept and guest experience development, including local partnership sourcing.
What we did
- Introduced a signature scent across the properties
- Set up a breakfast collaboration with a local café
- Developed a guest experience programme for families with children
Impact
- A clear differentiator for a previously interchangeable product
- A new guest segment — families — with a reason to choose the property
- Positive guest feedback across review and social platforms
“From a rental to a recommendation.”
About
Why Studio 6S
Anastasia Dubrovskaya
20+ years across hospitality, serviced real estate, marketing and investment — on both the operator and investor side.
Anastasia Dubrovskaya combines hospitality operations, brand development, commercial strategy and investment experience. Studio 6S therefore treats marketing as part of the product — and its commercial performance.
- Chief Commercial Officer · Hotel chain (25+ hotels, Europe & Russia)
- Brand Development Director · Flex office chain (UAE / Russia)
- Strategy Director · Family office · Real estate investments
- MBA · Glion University, Hospitality Management
Markets
Where we work
From Berlin, we work across Germany, Austria, Switzerland and Poland, as well as selected markets in Central Asia and the Caucasus.
Projects run in English or Russian — directly with owners, management teams and local partners.
Berlin & Germany
Austria & Switzerland
Poland
Uzbekistan · Georgia · Armenia
Partners
For brands & creative partners
We connect selected brands and creators with hospitality spaces — to strengthen concepts, improve the guest experience and open commercial opportunities.
Who it fits
- •Lifestyle & design brands — jewellery, toys, merch, scents & candles
- •Artists & galleries
- •Art designers
- •Service & experience providers
What you get
- •Integration into real hospitality spaces
- •Direct contact with guests (not ads)
- •Content created inside real environments
- •Association with curated, design-led places
Not advertising. Real presence inside the space.
FAQ
Frequently asked questions
What does an outsourced marketing director do for a hotel?
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An outsourced marketing director takes responsibility for marketing strategy, positioning, campaigns, external agencies and performance without joining the hotel as a full-time employee. Studio 6S can act as the external marketing lead for independent hotels and hospitality properties.
What is a fractional CMO for a hotel?
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A fractional CMO provides senior marketing leadership on a flexible basis. For hotels, this can include marketing strategy and direction, campaign management, coordination of agencies and specialists, reporting and KPI tracking.
What is the difference between a fractional CMO and a marketing agency?
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A marketing agency usually delivers specific marketing services. A fractional CMO provides leadership across the marketing function — setting priorities, coordinating internal and external specialists and connecting marketing activity with the hotel's wider commercial strategy.
Does Studio 6S work with existing hotel marketing teams and agencies?
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Yes. Studio 6S can lead and coordinate existing internal teams, agencies, freelancers and specialist partners, bringing their work together under one marketing direction.
What is included in a hotel marketing audit?
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Depending on the scope, a Studio 6S hotel marketing audit can review positioning, marketing activity, digital presence, competitive landscape and guest experience to identify gaps, opportunities and clear priorities for improvement.
Where does Studio 6S work?
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Studio 6S is based in Berlin and works across Germany, Austria, Switzerland and Poland, as well as selected hospitality markets including Uzbekistan, Georgia and Armenia. Projects can be delivered in English and Russian.
Let's talk
Let's talk about your property.
Ready for clearer marketing direction or a stronger concept? Let's identify the next move.