Sharper marketing. Stronger concepts. Guest experiences worth returning for.
A Berlin-based hospitality marketing studio for independent hotels and lifestyle properties across Europe and selected markets.
You compete on price. Chains have budgets. Rentals are cheaper. Your story gets lost in between.
OTAs own your guests. You pay 15%+ commission — and the guest never becomes yours.
Marketing happens at midnight. The owner does it between everything else. No plan, no time.
Everyone does a piece. Agency, freelancer, OTA manager. No one owns the whole picture.
Guests like you — and don’t return. Reviews say “nice”. Not “unforgettable”.
You don’t need a bigger budget. You need a sharper idea — and someone to lead it.
From a focused audit to ongoing leadership — choose the support you need now.
Remote review of hotel marketing strategy and customer journey from open sources. See what works, what holds you back and where to start.
From €450 · 1 week · remote
Everything in 01, plus a site visit. Get clear priorities and a plan your team can act on.
2 weeks · on site · price on request
We set the direction, align your team and specialists, and turn strategy into action — without adding a full-time role.
Monthly · price on request
For a specific business challenge, we shape the concept, assemble the right specialists and lead delivery.
Per project · price on request
Call.
20 minutes, free. We discuss your project needs.
Audit.
We find what holds you back — and what you already have.
Action.
You implement it yourself — or we lead it.
Not sure where to begin? Start with a clear external view.
Start with an auditProven ideas, ready to adapt and launch at your property.
A rotating local art programme that starts conversations — and gives guests a reason to return.
Events, tastings and performances that turn your space into a community people return to.
Small details. Lasting memories. We design surprise into the guest journey.
Sharing services that add guest value, unlock revenue and put your property on the city map.
Ready to adapt. Ready to launch.
A well-designed workspace was perceived as a place to rent a desk, not a destination. Residents had little reason to stay longer, and the property had no distinctive story to market.
Brand and concept development lead — positioning, experience concept and partner curation.
“An office that feels like a destination.”
The hotel competed on rooms and rate alone. The guest journey began at check-in, and the property had no premium signal before arrival.
Commercial and marketing lead — partnership strategy and guest journey development.
“The stay starts before check-in.”
A serviced apartment product was functionally solid but interchangeable with local alternatives, with little to differentiate it beyond price and location.
Concept and guest experience development, including local partnership sourcing.
“From a rental to a recommendation.”
Anastasia Dubrovskaya
20+ years across hospitality, serviced real estate, marketing and investment — on both the operator and investor side.
Anastasia Dubrovskaya combines hospitality operations, brand development, commercial strategy and investment experience. Studio 6S therefore treats marketing as part of the product — and its commercial performance.
From Berlin, we work across Germany, Austria, Switzerland and Poland, as well as selected markets in Central Asia and the Caucasus.
Projects run in English or Russian — directly with owners, management teams and local partners.
Your product, inside hotels guests remember. We place selected brands and artists in curated independent hotels — as part of the stay, not as an ad.
Not advertising. Real presence inside the space.
An outsourced marketing director takes responsibility for marketing strategy, positioning, campaigns, external agencies and performance without joining the hotel as a full-time employee. Studio 6S can act as the external marketing lead for independent hotels and hospitality properties.
A fractional CMO provides senior marketing leadership on a flexible basis. For hotels, this can include marketing strategy and direction, campaign management, coordination of agencies and specialists, reporting and KPI tracking.
A marketing agency usually delivers specific marketing services. A fractional CMO provides leadership across the marketing function — setting priorities, coordinating internal and external specialists and connecting marketing activity with the hotel's wider commercial strategy.
Yes. Studio 6S can lead and coordinate existing internal teams, agencies, freelancers and specialist partners, bringing their work together under one marketing direction.
Depending on the scope, a Studio 6S hotel marketing audit can review positioning, marketing activity, digital presence, competitive landscape and guest experience to identify gaps, opportunities and clear priorities for improvement.
Studio 6S is based in Berlin and works across Germany, Austria, Switzerland and Poland, as well as selected hospitality markets including Uzbekistan, Georgia and Armenia. Projects can be delivered in English and Russian.
Ready for clearer marketing direction or a stronger concept? Let's identify the next move.
